Remastered Logos
When my internship with the Adult Literacy Center began, they were currently using a logo that had the incorrect colors and a white background. I remastered the logos so there is a transparent with black text option, a transparent with white text option, and a transparent without words option. These logos are seen on all collateral, the website, and social media posts.
Posters
The ALC had a few poster designs that were bland and disorganized. I redesigned many of them to ensure they are eye-catching and get important pieces of information across.
Let it Be Fundraiser
The “Let it Be” Fundraiser was a virtual event held for a week in September, 2020. The event featured various social media posts, newsletters, and videos I created that encouraged people to donate to the ALC and support adult literacy. The event raised over $21,000 largely because of my contributions to the virtual setting.
End of Year Fundraiser
The End of Year Fundraiser encouraged people to donate to the ALC during the final month of 2020. This event was held completely online a featured various social media posts as well as a newsletter and appeals letter that can be viewed in my writing section. This event raised over $4,000.
Appeals Letter
In addition to the End of the Year Fundraiser social media content, I also wrote and designed an appeals letter to be sent to potential donors.
Lindsey Cardell 